Frequently Asked Questions

Who are you guys?

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Thanks for asking.

Thanks for asking. We’re the Parent Life Network, a division of Square Crop Studios, Inc. In short, we reward Canadian families. We team up with awesome brands to give back to parents through unique contests and exclusive opportunities like Canada’s Luckiest Baby (CLB). More than just awesome contests, we also have a blog that boasts original and dynamic content to discerning moms and dads. There’s also the PLN Facebook group that quickly became Canada’s largest community of new and expecting parents that feels more like a family.

So, what’s this contest all about?

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At the risk of making the understatement of the century, parenting is hard work. You deserve a break. Our dream is to give Canadian parents the chance to win great prizes, and it’s a recurring dream. We actually gave the dream a name: Canada’s Luckiest Baby. So far, we've already given over $200,000 to Canadian parents. And we can't wait to give away even more. Throughout the contest, we’ll keep adding new prizes until the contest “due date,” when we’ll draw one lucky winner’s name! So keep checking back. And have fun. Good luck!

What are the requirements?

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The only requirement is that you are a Canadian over the age of 18 and enter on behalf of A Baby You Love. This Canada-wide opportunity is open to babies on the way and children up to the age of four. Current and soon-to-be moms, dads, grandparents, other family members and friends will all have an opportunity to enter. That baby doesn’t have to be the most talented, adorable, genius baby in the country (although we don’t doubt that they are). In fact, that baby doesn’t even have to be born yet. We’re just looking for growing families, so if you’ve got a belly bump or a little one up to age four, you’re eligible!

What is the Baby of the Day?

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Most days we post a photo of a PLN baby and their name becomes an entry code. You can find the Baby of the Day on our social media sites. Want your baby to be featured? Let us know by sending a picture and your baby’s name to contact@parentlifenetwork.com.

Can I really win everything?

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You sure can. One Canadian family really will win everything, but only if they’ve added all the prizes to their prize bundle. Don’t worry, we’ll tell you every time we add a prize, so you won’t be left out.

How can I improve my chances of winning?

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When you enter Canada’s Luckiest Baby, you get one entry in the contest (and that’s technically all you need to win!) and there are many ways to earn Extra Entries to boost your chances. The more entries you have from finding codes or completing quick tasks, the greater the odds are that your name will be drawn. To find out how to earn Extra Entries, visit the Extra Entries tab on your dashboard. We’ll be unveiling new Extra Entry opportunities throughout the contest, so keep coming back to improve your chances.

When does the contest end?

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The current round of CLB ends May 31, 2017. But the prize will keep getting better until then, so check back often for new prizes and Extra Entry opportunities.

How will you choose the winner?

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Well, we thought about having a diaper-changing showdown, but our lawyers weren’t too keen on the logistics. So, the winner will be chosen at random from all eligible entries. Yep, it’s really that simple. Good luck. (See rules for details.)